48 hours to build the most awesome  digital campaign the world has ever seen

August 7, 2018

48 hours to build the most awesome digital campaign the world has ever seen

Following the success of our innovative and highly-rated hothouse session in Amsterdam last year, we are returning to the IFC in October with a masterclass running along the same lines.

Put simply, we are giving ourselves – and the delegates – 48 hours to build the most awesome digital campaign the world has ever seen.

We’ll start off by sharing the creative principles and successful studies from causes that have engaged support and raised real money online. We’ll then hand over to the delegates to work in groups to create campaigns around a brief they help to create.

As well as the speakers’ expertise, delegates will have access to virtual support from THINK’s specialist digital designers, online influencer researchers and social media marketing experts – all working remotely to build the awesome digital campaigns.

Working as a group to tight timescales, delegates will also be exposed to some of the theory and practices of agile working that will give an insight into the culture required to be a successful digital team.

Finally, the groups will feed back on their work to see if we really have produced the most awesome digital campaign the world has ever seen.

From this masterclass delegates will learn:

  • How to creatively build a digital campaign from scratch
  • How to work as a team in a very short time to agile working methodologies – so gaining insights into successful digital culture and working practices
  • How to plan a multi-faceted digitally-led campaign

If this all sounds good to you, then join us at IFC 2018!


More of our thinking

June 28, 2022

How can we mitigate against the phase out of cookies and changes to iOS?

What is the issue?  Earlier this year, Google announced that Chrome would no longer support third-party cookies from the start of 2024, and Apple has released the option for users...

January 27, 2022

Facebook’s new targeting restrictions: what does it mean for advertisers?

In Autumn 2021, Facebook announced significant changes to the way advertisers can target prospective customers in Ads Manager. These changes came into effect in mid-January 2022, and have reduced the...

November 9, 2021

Five things we like about Fundraise Up

Fundraise Up is a digital fundraising platform that is designed to use AI to empower non-profit organisations. Recently, we worked with UNFPA to help them migrate their campaigns and donation...

September 6, 2021

Designing with accessibility in mind

To create more usable products we need to understand and care about user requirements that differ from or even conflict with our own. One of the most important aspects of...