International Rescue Committee
Choose Humanity campaign 2016
We helped develop a lead generation campaign for the International Rescue Committee.
In the wake of the terrible ongoing conflict in Syria and the changing face of politics in the US and across Europe, the International Rescue Comittee (IRC) commissioned THINK Digital to develop a campaign that allowed people to express their support for refugees and the wider concepts of tolerance and acceptance.
The campaign was run in the US, UK and Holland testing both online conversion and telemarketing.
What we delivered
- Campaign strategy and concept development
- Design, build and hosting of campaign landing pages (with Geo-IP redirects set up to ensure user landed on the correct page based on their location)
- Development of campaign marketing assets (organic social media posts, Facebook ads, IRC website assets, and influencer outreach messaging)
- Ongoing support journey development
- Project management
During the test phase 50,000 people signed up in the US, UK and Holland.
Achieved a 1:1 return on investment in year one and a minimum of 3:1 lifetime value across all countries.