Homeless World Cup

Homeless World Cup Foundation 2017

We designed and host the donation page for the Homeless World Cup

The aim

The Homeless World Cup Foundation organises an annual street football tournament each year to bring together people who are homeless from over 50 countries around the world to represent their national team and act as a catalyst for change.

THINK Digital offered to support the Foundation on a pro bono basis in the lead up to, and during the tournament in Oslo in 2017 to design and build a donation page, and help to drive traffic to the page through a mixture of marketing channels and techniques.

What we delivered

  • Donation page design, build and hosting (with monthly and single donation options and multiple currencies)
  • Analytics set up, monitoring and tracking
  • Development and dissemination of marketing assets
  • Influencer engagement
  • Project management and reporting

The results

Through a series of live marketing activity from the tournament, we helped to drive traffic to the donation page, and saw people from different countries make both single and monthly gifts.

We plan to use learning from this year to inform a roll-out plan for next year’s tournament.