We helped develop a fundraising campaign during Ramadan 2015 for UNHCR MENA region.
UNHCR launched a campaign during Ramadan 2015 with media partner MBC to ask people in the region to donate $1,500 to protect a refugee family who had fled from the conflict in Syria. The target was to help 12,000 families for a year.
The story was told by a Saudi youth icon, Ahmed Shugairi. He has 10.4 million followers on Twitter and 11 million fans on Facebook.
What we delivered
Campaign strategy and concept development
Design, build and hosting of landing pages
Development of organic social media posts
Management of influencer engagement
Within two seconds the site had 8,000 visitors, over 80% from a mobile device.
The campaign raised over $9 million with several million coming in online in the first week.
More case studies
We helped develop an online-only winterisation campaign for UNRWA.