We helped develop a fundraising campaign during Ramadan 2015 for UNHCR MENA region.
UNHCR launched a campaign during Ramadan 2015 with media partner MBC to ask people in the region to donate $1,500 to protect a refugee family who had fled from the conflict in Syria. The target was to help 12,000 families for a year.
The story was told by a Saudi youth icon, Ahmed Shugairi. He has 10.4 million followers on Twitter and 11 million fans on Facebook.
What we delivered
- Campaign strategy and concept development
- Design, build and hosting of landing pages
- Development of organic social media posts
- Management of influencer engagement
Within two seconds the site had 8,000 visitors, over 80% from a mobile device.
The campaign raised over $9 million with several million coming in online in the first week.