We helped develop and deliver a lead generation campaign around Earth Hour 2016 for WWF.
WWF wanted to test running a joint campaign between nine offices in Latin America with the aim of maximising the massive public interest in the region for Earth Hour.
THINK Digital devised a campaign in which WWF asked people to shine a light on climate change. A competitive element encouraged people to vote for the natural resource or species from their country that they most wanted to save.
What we delivered
Creative strategy and concept development
Design, build and hosting of landing pages (in multiple languages, with users being directed to the correct page based on their location through Geo-IP redirect software)
Development of marketing assets, including conversion emails and SMS
Nearly 60,000 people voted across nine countries, with 89% opting in to further contact.
The economies of scale meant new offices could build lists of potential donors cost-effectively.
More case studies
We helped develop an online-only winterisation campaign for UNRWA.