World Wildlife Fund
Earth Hour campaign
We helped develop and deliver a lead generation campaign around Earth Hour 2016 for WWF.
WWF wanted to test running a joint campaign between nine offices in Latin America with the aim of maximising the massive public interest in the region for Earth Hour.
THINK Digital devised a campaign in which WWF asked people to shine a light on climate change. A competitive element encouraged people to vote for the natural resource or species from their country that they most wanted to save.
What we delivered
- Creative strategy and concept development
- Design, build and hosting of landing pages (in multiple languages, with users being directed to the correct page based on their location through Geo-IP redirect software)
- Development of marketing assets, including conversion emails and SMS
Nearly 60,000 people voted across nine countries, with 89% opting in to further contact.
The economies of scale meant new offices could build lists of potential donors cost-effectively.