Latest thinking

Latest thinking

October 25, 2018

European conference tour – what I learnt

Over the past two weeks, our CEO Jason Potts and I have been lucky enough to speak at three fundraising conferences in Europe and to attend sessions run by other fundraisers. While the locations (Austria, Slovakia and Holland) and themes of the conferences were different, I wanted to share some...

European conference tour – what I learnt

Over the past two weeks, our CEO Jason Potts and I have been lucky enough to speak at three fundraising conferences in Europe and to attend sessions run by other...

August 7, 2018

48 hours to build the most awesome digital campaign the world has ever seen

Following the success of our innovative and highly-rated hothouse session in Amsterdam last year, we are returning to the IFC in October with a masterclass running along the same lines....

May 17, 2018

Organisational health: are you getting your five a day?

Does anyone else struggle as much as I do to be healthy? To ensure you get those five a day in? To reduce sugar and fat intake, to drink enough...

February 13, 2018

Facebook’s News Feed Announcement: What does it mean for generating engagement?

Facebook has been under fire from several directions recently. Most prominently, the probe into Russia’s meddling in the 2016 US Presidential Election dragged Facebook into the mud through its dissemination...

January 12, 2018

Come and join us!

We're looking for an experienced freelance digital project manager to help us on our mission to transform the world of non-profit digital engagement: Role profile: Digital Project Manager Contract type:...

January 8, 2018

Making sense of Facebook’s placement tool

One of the more neglected elements when setting up a Facebook Ad Set in Power Editor is the Placement function. When configuring an Ad Set, it is easy to keep...

December 22, 2017

Facebook’s new fundraising tools: What to consider when using the new non-profit features

For several years, Facebook has been steadily turning itself from an individual-oriented social media platform into a business-oriented marketing machine. In pushing down organic reach and pulling up paid reach,...

December 7, 2017

Creating an effective call to action

One of the most important aspects of a digital awareness or fundraising campaign is having an effective call to action. You might have the most worthy cause around, but without...

October 25, 2017

Creating Winning Digital Campaigns – A ‘hothouse’ session at IFC 2017

As part of this year’s International Fundraising Conference, Derek Humphries from DTV and I led a ‘hothouse’ session on how to create winning digital campaigns. We wanted to try something...

September 4, 2017

Capturing live content to enhance donations

This week I’m in Oslo, working from the Homeless World Cup annual tournament, capturing live content to enhance fundraising opportunities. The Homeless World Cup brings together teams of people from...

July 6, 2017

Three key components to a strong fundraising campaign

At THINK Digital we believe that there are a number of key components to running successful campaigns if you're a non-profit. We wanted to share three of them with you...

June 29, 2017

Ten characteristics of successful digital organisations

Research has found that whatever the organisation – be they in the corporate or non-profit sector, and regardless of what product, cause or service they are engaged in – those...

May 21, 2017

Challenging preconceived notions of target audiences

As part of a recent campaign for an INGO, we carried out extensive testing of Facebook advertising across a broad range of countries. We not only wanted to raise funds for...