Research has found that whatever the organisation – be they in the corporate or non-profit sector, and regardless of what product, cause or service they are engaged in – those which are having the most success in the digital space all share similar characteristics.
Over the past 20 years, I’ve worked with a range of INGOs to help them build their digital capacity and increase their engagement and fundraising potential through online channels.
Here are ten characteristics which enable organisation to succeed in the digital space:
User-focused, user-centric and user-accountable
Symbiotic: joined up/collaborative in spirit and in practice
Of the web, not just on the web
Open: innovative, inventive and aware
Analytical and data-driven
Inclusive: everyone on board, everyone involved
Agile and flexible with a strong test and learn culture
Have and encourage strong leadership, teamwork and focus, at all levels of the organisation
Interactive: dialogue is invited, encouraged and valued
Think like a platform
If you would like to find out more about how we can help you adopt a digital-first culture, get in touch – email@example.com