Digital culture transformation and strategy

We work with a range of non-profits to help them transform into digital-first organisations, and to develop strategies to help them grow their digital fundraising.

We have been/are the lead strategic advisors for organisations who have shown considerable growth in digital income over the past ten years, notably WSPA (now WAP), UNHCR and International Rescue Committee.

We have also advised Amnesty International, Greenpeace, WWF, IFRC, UNICEF, UNRWA, and WFP among others, working at international, regional and national levels.

All of our digital strategy work involves ‘doing’ – we are strong believers in putting theory into practice and by learning through testing and adapting. Therefore, we don’t just put together strategy documents, but instead work with organisations to get results which can inform long-term plans.

Other ways we can help

Coaching and mentoring

Jason Potts works with a range of senior leaders across the sector to help them, and their organisations, increase their digital fundraising and engagement and become digitally focused.

Campaign strategy, development and delivery

We help non-profits to deliver engagement campaigns across both recruitment and retention streams. This includes: Strategy and planning, Design, build and host, Analytics etc

Optimisation and analytics

We carry out digital fundraising optimisation reviews and provide analytics audits and set up to a range of non-profits, both in the UK and internationally. Recent clients include UNRWA, UNHCR, International Rescue Committee, SSAFA, and the Homeless World Cup.

User research and testing

We work with non-profits to improve their digital user experience through research and user journey testing. We present solutions based data and best practice and prepare testing strategies to verify our recommendations.