Optimisation and analytics

Optimisation and analytics

We carry out digital fundraising optimisation reviews and provide analytics audits and set up to a range of non-profits, both in the UK and internationally. Recent clients include UNRWA, UNHCR, International Rescue Committee, SSAFA, and the Homeless World Cup.

A recent A/B test for a humanitarian INGO, using a new donation form designed by THINK Digital against their existing form, saw an increase in conversion rate of 1.05% in the first few weeks with a projected increase in income of $1.8 million in year one.

Other ways we can help

Coaching and mentoring

Jason Potts works with a range of senior leaders across the sector to help them, and their organisations, increase their digital fundraising and engagement and become digitally focused.

Digital culture transformation and strategy

We work with a range of non-profits to help them transform to become digital first organisations, and to develop strategies to help them grow their digital fundraising.

Campaign strategy, development and delivery

We help non-profits to deliver engagement campaigns across both recruitment and retention streams. This includes: Strategy and planning, Design, build and host, Analytics etc

User research and testing

We work with non-profits to improve their digital user experience through research and user journey testing. We present solutions based data and best practice and prepare testing strategies to verify our recommendations.