What we say
Read about our experiences running campaigns, devising strategies and other thoughts from our work in the digital sector.
October 25, 2017
As part of this year’s International Fundraising Conference, Derek Humphries from DTV and I led a ‘hothouse’ session on how to create winning digital campaigns. We wanted to try something a little bit different from your usual conference fare, and so we decided to invite the attendees to create and present a complete digital campaign. […]
September 4, 2017
This week I’m in Oslo, working from the Homeless World Cup annual tournament, capturing live content to enhance fundraising opportunities. The Homeless World Cup brings together teams of people from over 50 countries who have experienced homelessness in the past year. They compete over the course of a week in a series of football matches […]
July 6, 2017
At THINK Digital we believe that there are a number of key components to running successful campaigns if you’re a non-profit. We wanted to share three of them with you here. Creating a sense of urgency When someone sees your campaign, you want them to act there and then. To feel that if they don’t […]
June 29, 2017
Research has found that whatever the organisation – be they in the corporate or non-profit sector, and regardless of what product, cause or service they are engaged in – those which are having the most success in the digital space all share similar characteristics. Over the past 20 years, I’ve worked with a range of […]
May 21, 2017
As part of a recent campaign for an INGO, we carried out extensive testing of Facebook advertising across a broad range of countries. We not only wanted to raise funds for a specific campaign, but were also testing proof of concept of the global digital fundraising strategy we had produced for them.