What we say

Read about our experiences running campaigns, devising strategies and other thoughts from our work in the digital sector.

Come and join us!

Aroon Dougan
January 12, 2018

We’re looking for an experienced freelance digital project manager to help us on our mission to transform the world of non-profit digital engagement: Role profile: Digital Project Manager Contract type: Freelance Contract length: Initially to end of 2018, with the possibility of this being extended Hours: Ideally 1-2 days per week Salary: Please submit day […]

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Making sense of Facebook’s placement tool

Aroon Dougan
January 8, 2018

One of the more neglected elements when setting up a Facebook Ad Set in Power Editor is the Placement function. When configuring an Ad Set, it is easy to keep checked the Automatic placements setting – after all, this is the easiest option to take. The Edit placements option carries the warning that it “may […]

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Facebook’s new fundraising tools: What to consider when using the new non-profit features

Conal Dougan
December 22, 2017

Facebook’s new fundraising tools: What to consider when using the new non-profit features

For several years, Facebook has been steadily turning itself from an individual-oriented social media platform into a business-oriented marketing machine. In pushing down organic reach and pulling up paid reach, making its advertising features more powerful and introducing Business Manager, it has been trying to entice more businesses to spend more money through the platform. […]

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Creating an effective call to action

Aroon Dougan
December 7, 2017

Creating an effective call to action

One of the most important aspects of a digital awareness or fundraising campaign is having an effective call to action. You might have the most worthy cause around, but without a top-notch call to action it will go unnoticed. And just because you understand your organisation’s mission inside out, someone seeing a piece of content […]

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Creating Winning Digital Campaigns – A ‘hothouse’ session at IFC 2017

Jason Potts
October 25, 2017

Creating Winning Digital Campaigns – A ‘hothouse’ session at IFC 2017

As part of this year’s International Fundraising Conference, Derek Humphries from DTV and I led a ‘hothouse’ session on how to create winning digital campaigns. We wanted to try something a little bit different from your usual conference fare, and so we decided to invite the attendees to create and present a complete digital campaign. […]

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Capturing live content to enhance donations

Jason Potts
September 4, 2017

Capturing live content to enhance donations

This week I’m in Oslo, working from the Homeless World Cup annual tournament, capturing live content to enhance fundraising opportunities. The Homeless World Cup brings together teams of people from over 50 countries who have experienced homelessness in the past year. They compete over the course of a week in a series of football matches […]

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Three key components to a strong fundraising campaign

Conal Dougan
July 6, 2017

At THINK Digital we believe that there are a number of key components to running successful campaigns if you’re a non-profit. We wanted to share three of them with you here. Creating a sense of urgency When someone sees your campaign, you want them to act there and then. To feel that if they don’t […]

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Ten characteristics of successful digital organisations

Aroon Dougan
June 29, 2017

Research has found that whatever the organisation – be they in the corporate or non-profit sector, and regardless of what product, cause or service they are engaged in – those which are having the most success in the digital space all share similar characteristics. Over the past 20 years, I’ve worked with a range of […]

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Challenging preconceived notions of target audiences

Aroon Dougan
May 21, 2017

As part of a recent campaign for an INGO, we carried out extensive testing of Facebook advertising across a broad range of countries. We not only wanted to raise funds for a specific campaign, but were also testing proof of concept of the global digital fundraising strategy we had produced for them.

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