What we say

Read about our experiences running campaigns, devising strategies and other thoughts from our work in the digital sector.

Capturing live content to enhance donations

Jason Potts
September 4, 2017

Capturing live content to enhance donations

This week I’m in Oslo, working from the Homeless World Cup annual tournament, capturing live content to enhance fundraising opportunities. The Homeless World Cup brings together teams of people from over 50 countries who have experienced homelessness in the past year. They compete over the course of a week in a series of football matches […]

Read more

Three key components to a strong fundraising campaign

Conal Dougan
July 6, 2017

At THINK Digital we believe that there are a number of key components to running successful campaigns if you’re a non-profit. We wanted to share three of them with you here. Creating a sense of urgency When someone sees your campaign, you want them to act there and then. To feel that if they don’t […]

Read more

Ten characteristics of successful digital organisations

Aroon Dougan
June 29, 2017

Research has found that whatever the organisation – be they in the corporate or non-profit sector, and regardless of what product, cause or service they are engaged in – those which are having the most success in the digital space all share similar characteristics. Over the past 20 years, I’ve worked with a range of […]

Read more

Challenging preconceived notions of target audiences

Aroon Dougan
May 21, 2017

As part of a recent campaign for an INGO, we carried out extensive testing of Facebook advertising across a broad range of countries. We not only wanted to raise funds for a specific campaign, but were also testing proof of concept of the global digital fundraising strategy we had produced for them.

Read more