COVID-19 appeal

We worked with this organisation on their paid social recruitment for almost a year to help them recruit a high volume of new donors at at least a 2.5:1 ROI over year end.

All campaigns achieved ROIs of over 2.5:1, the highest being 25:1. On 31st December, overall ROI was 50:1.

We were asked to help coordinate a series of tests across eight of this client’s offices in order to foster shared learnings and implement lean and agile best digital practice.

By testing and learning from active hypotheses across local markets, we helped offices build real evidence and data to help assess which digital engagement methods would work at scale, globally and in the future. We helped foster a culture of shared working and learning across offices. A lot of the tests achieved positive ROIs at the point of recruitment and members found the ways of working and learning very beneficial.

We worked with UNICEF Sweden to identify potential new audiences using Brandwatch’s audience data feature. UNICEF Sweden then built three different personas based on audience profiling and tested marketing to them during a value exchange test.

The value exchange campaign exceeded expectations with 600 leads recruited in 24 hours. Through a conversion programme, the test achieved a year one ROI of 3.4:1 and five year ROI of 14:1.