When the COVID-19 pandemic hit, we were asked by this client to recruit new donors globally through digital channels with a call to action focused on enabling them to continue their work in developing countries throughout the crisis.
What we delivered
- Strategy and creative
- Development and dissemination of digital marketing assets
- Test programme to generate learning on markets, audiences, channels, and creative
- Development and hosting of bespoke donation processes
- Social listening analysis
- Reporting and recommendations
The appeal has recruited over 10,000 one-time donors and over 500 monthly donors and has consistently achieved a positive ROI at the point of recruitment across channels.