COVID-19 appeal

COVID-19 appeal

International NGO

We have been running a global digital COVID-19 appeal for this INGO since March 2020

The aim

When the COVID-19 pandemic hit, we were asked by this client to recruit new donors globally through digital channels with a call to action focused on enabling them to continue their work in developing countries throughout the crisis.

What we delivered

  • Strategy and creative
  • Development and dissemination of digital marketing assets
  • Test programme to generate learning on markets, audiences, channels, and creative
  • Development and hosting of bespoke donation processes
  • Social listening analysis
  • Reporting and recommendations

The results

The appeal has recruited over 10,000 one-time donors and over 500 monthly donors and has consistently achieved a positive ROI at the point of recruitment across channels.

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