We have been running a global digital COVID-19 appeal for this INGO since March 2020
When the COVID-19 pandemic hit, we were asked by this client to recruit new donors globally through digital channels with a call to action focused on enabling them to continue their work in developing countries throughout the crisis.
What we delivered
Strategy and creative
Development and dissemination of digital marketing assets
Test programme to generate learning on markets, audiences, channels, and creative
Development and hosting of bespoke donation processes
Social listening analysis
Reporting and recommendations
The appeal has recruited over 10,000 one-time donors and over 500 monthly donors and has consistently achieved a positive ROI at the point of recruitment across channels.
More case studies
We helped develop an online-only winterisation campaign for UNRWA.