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Optimisation and analytics

Optimisation and analytics

We carry out digital fundraising optimisation reviews and provide analytics audits and set up to a range of non-profits.

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We believe that if you can’t measure it, you shouldn’t do it. We therefore won’t carry out any digital fundraising and engagement activity without ensuring that full tracking is in place and that data can be accurately captured.

We also believe in testing to improve performance. A recent A/B test for a humanitarian INGO, using a new donation form designed by THINK Digital against their existing form, saw an increase in conversion rate of 1.05% in the first few weeks with a projected increase in income of $1.8 million in year one.

Featured case study

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Global Testing Team

International NGO

We were asked to help coordinate a series of tests across eight of this client’s offices in order to foster shared learnings and implement lean and agile best digital practice.

By testing and learning from active hypotheses across local markets, we helped offices build real evidence and data to help assess which digital engagement methods would work at scale, globally and in the future. We helped foster a culture of shared working and learning across offices. A lot of the tests achieved positive ROIs at the point of recruitment and members found the ways of working and learning very beneficial.

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