New market digital test

New market digital test

Humanitarian INGO

We worked with a humanitarian INGO to see whether we could cost-effectively recruit donors through Facebook advertising in non-office countries

The aim

This organisation wanted to see whether they could recruit new donors cost-effectively in countries where they don’t currently fundraise.

What we delivered

  • Strategy and creative
  • Set up and management of Facebook audiences and adverts
  • Monitoring of results, optimisation and scaling

The results

We recruited donors from new countries through Facebook at a 2:1 ROI over two key fundraising moments, in two languages.

More case studies

Winterisation campaign

Winterisation campaign

UNRWA

We helped develop an online-only winterisation campaign for UNRWA.

Choose Humanity campaign

Choose Humanity campaign

International Rescue Committee

We helped develop a lead generation campaign for the International Rescue Committee.

Earth Hour campaign

Earth Hour campaign

World Wildlife Fund

We helped develop and deliver a lead generation campaign around Earth Hour 2016 for WWF.