We ran an audience profiling test using Brandwatch to identify specific audiences to target with a value exchange ask
We worked with UNICEF Sweden to identify potential new audiences using Brandwatch’s audience data feature. UNICEF Sweden then built three different personas based on audience profiling and tested marketing to them during a value exchange test.
What we delivered
Brandwatch audience profiling to create three personas
Analysis of three audience personas
Reports with active audience size, interests, demographic breakdown, and word clouds for each persona
Facebook ad creative with a value exchange ask, tailored to the three audiences
The value exchange campaign exceeded expectations with 600 leads recruited in 24 hours. Through a conversion programme, the test achieved a year one ROI of 3.4:1 and five year ROI of 14:1.
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We helped develop an online-only winterisation campaign for UNRWA.