Social listening

Social listening

UNICEF Sweden

We ran an audience profiling test using Brandwatch to identify specific audiences to target with a value exchange ask

The aim

We worked with UNICEF Sweden to identify potential new audiences using Brandwatch’s audience data feature. UNICEF Sweden then built three different personas based on audience profiling and tested marketing to them during a value exchange test.

What we delivered

  • Brandwatch audience profiling to create three personas
  • Analysis of three audience personas
  • Reports with active audience size, interests, demographic breakdown, and word clouds for each persona
  • Facebook ad creative with a value exchange ask, tailored to the three audiences

The results

The value exchange campaign exceeded expectations with 600 leads recruited in 24 hours. Through a conversion programme, the test achieved a year one ROI of 3.4:1 and five year ROI of 14:1.

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