The aim
Having worked with this organisation on their paid social recruitment for almost a year, we were looking to use the learning about creative, audiences and CTAs to help them recruit a high volume of new donors at at least a 2.5:1 ROI over year end.
What we delivered
- Strategy and creative
- Set up and management of audiences and adverts
- Monitoring of results, optimisation and scaling
The results
We ran 11 campaigns from 26 – 31 December across different themes and audiences. All campaigns achieved ROIs of over 2.5:1, the highest being 25:1. On 31st December, overall ROI was 50:1.
More case studies
Winterisation campaign
UNRWA
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Choose Humanity campaign
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We helped develop a lead generation campaign for the International Rescue Committee.
Earth Hour campaign
World Wildlife Fund
We helped develop and deliver a lead generation campaign around Earth Hour 2016 for WWF.