Paid social recruitment

Paid social recruitment

US office of an INGO

We optimised and scaled this NGO’s paid social recruitment activity over EOY 2021

The aim

Having worked with this organisation on their paid social recruitment for almost a year, we were looking to use the learning about creative, audiences and CTAs to help them recruit a high volume of new donors at at least a 2.5:1 ROI over year end.

What we delivered

  • Strategy and creative
  • Set up and management of audiences and adverts
  • Monitoring of results, optimisation and scaling

The results

We ran 11 campaigns from 26 – 31 December across different themes and audiences. All campaigns achieved ROIs of over 2.5:1, the highest being 25:1. On 31st December, overall ROI was 50:1.

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