Having worked with this organisation on their paid social recruitment for almost a year, we were looking to use the learning about creative, audiences and CTAs to help them recruit a high volume of new donors at at least a 2.5:1 ROI over year end.
What we delivered
- Strategy and creative
- Set up and management of audiences and adverts
- Monitoring of results, optimisation and scaling
We ran 11 campaigns from 26 – 31 December across different themes and audiences. All campaigns achieved ROIs of over 2.5:1, the highest being 25:1. On 31st December, overall ROI was 50:1.