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THINK Digital

We are a digital agency that helps non-profit organisations around the world to build and grow their digital fundraising and marketing programmes.

Find out who we are and how we can help.


Coaching and mentoring

We work with senior leaders and teams in a range of non-profits to help them, and their organisations, increase their digital fundraising and engagement and become digitally focused.

Digital culture transformation

We work with a range of non-profits to help them transform to become digital first organisations, and to develop strategies to help them grow their digital fundraising.

Engagement campaigns

We help non-profits to deliver engagement campaigns across both recruitment and retention streams.

Optimisation and analytics

We carry out digital fundraising optimisation reviews and provide analytics audits and set up to a range of non-profits.

Social listening

We use one of the global leading social listening platforms to analyse what your audiences are talking about, and when issues related to your cause are spiking.

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Featured case study

Group of people looking at post-it notes on a glass window

Global Testing Team

International NGO

We were asked to help coordinate a series of tests across eight of this client’s offices in order to foster shared learnings and implement lean and agile best digital practice.

By testing and learning from active hypotheses across local markets, we helped offices build real evidence and data to help assess which digital engagement methods would work at scale, globally and in the future. We helped foster a culture of shared working and learning across offices. A lot of the tests achieved positive ROIs at the point of recruitment and members found the ways of working and learning very beneficial.

Read this case study

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About us

Jason Potts outlines how we can help your organisation.

Jason Potts outlines how we can help your organisation.

THINK Digital was founded in 2012 by Jason Potts, who was formerly a Director of THINK Consulting, and who has worked in the digital non-profit space for over 20 years.

We work with non-profit organisations globally to help them build and grow their digital fundraising and marketing programmes through a mixture of strategic consultancy and project delivery.

Recent blog posts

Donating via a mobile device

What makes a successful donation form?

With over a decade of experience designing donation forms for non-profits all around the world, we have learnt a lot about what works and what doesn’t. In this post, we show you what the key elements to high performing donation forms are.

13 February 2023

Waiting for a website to load

How to optimise your website performance and page load speed

Through years of testing, we’ve found that nothing hampers conversions more than page load speed. In this post, we’ll share some tips on how to ensure you’re optimising your website’s performance.

6 February 2023

International Rescue Committee Ukraine donation page

How to build the perfect donation page

So you’ve spent money on advertising and people are landing on your donation page. But how do you ensure that clicks become conversions? Over the past decade, THINK Digital has created donation pages for many clients including UNHCR, IRC, WFP, UNFPA and Save the Children. In this post, we share five things we believe are essential in ensuring that you maximise conversions.

14 October 2022

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Contact us

If you’d like to find out more about what we do and how we might be able to help your organisation, please contact us at: