Jason Potts

Jason Potts

CEO and Creative Director

Jason has worked in digital media in the international non-profit sector for over 20 years.

After starting his career in the publishing sector, he moved to Burnett Associates where he worked on some of the first ever global digital fundraising strategies and programmes for non-profits such as Greenpeace, Amnesty International and UNICEF. Since then he’s worked on projects ranging from cultural change driven by digital channels, to an iPhone app that highlights the symptoms of meningitis and has developed digital strategies with INGOs in pretty much every part of the world.

In 2012, Jason set up THINK Digital and continues to deliver both strategic and campaign-specific projects for a range of INGOs, helping them to drive growth and embed digital thinking and channels within their organisations. Some of the clients Jason has been proud to work directly with in the past five years are Amnesty International, UNHCR, IRC, the National Trust, Christian Aid, and the British Library.

Jason is widely recognised as an innovative and pioneering contributor to the development of digital thinking and channels in the non-profit sector and continues to inspire and lead the way. He is a regular speaker at international fundraising conferences and presents at numerous national fundraising conferences and at the skillshares of many leading INGOs on the impact digital thinking and channels have on non-profit causes in terms of the way they engage, communicate and raise funds.

When he’s not working on digital strategy and campaigns, Jason enjoys playing golf (although not very well; self admitted) cooking, watching sport, and travelling.

Latest thoughts from Jason

March 16, 2020

Is Coronavirus stealing everyone’s attention?

With the Covid-19 crisis escalating worldwide, we thought it would be interesting to see whether the intense focus on this particular pandemic is affecting the attention that other global issues...

August 7, 2018

48 hours to build the most awesome digital campaign the world has ever seen

Following the success of our innovative and highly-rated hothouse session in Amsterdam last year, we are returning to the IFC in October with a masterclass running along the same lines....