Blog posts
Read about our experiences running campaigns, devising strategies and other thoughts from our work in the digital sector.
Social Media
Six months on, how Facebook’s new targeting restriction’s are working.
Earlier this year, we outlined how Facebook’s new targeting restrictions could affect the ability to find customers in Ads Manager. Six months on, how are the new restrictions working, and how can advertisers now find their audience?
Conal Dougan
15 July 2022
Analytics
How can we mitigate against the phase out of cookies and changes to iOS?
Earlier this year, Google announced that Chrome would no longer support third-party cookies from the start of 2024, and Apple has released the option for users to block identifiers for advertisers by default in iOS14.
Jason Potts
28 June 2022
Social Media
Facebook’s new targeting restrictions: what does it mean for advertisers?
In Autumn 2021, Facebook announced significant changes to the way advertisers can target prospective customers in Ads Manager. These changes came into effect in mid-January 2022, and have reduced the possibilities for advertisers looking to expand their current audience.
Conal Dougan
27 January 2022
Fundraising
Five things we like about Fundraise Up
Fundraise Up is a digital fundraising platform that is designed to use AI to empower non-profit organisations. Recently, we worked with UNFPA to help them migrate their campaigns and donation processes over to Fundraise Up.
Scott Llewellyn
9 November 2021
User Experience
Designing with accessibility in mind
To create more usable products we need to understand and care about user requirements that differ from or even conflict with our own. One of the most important aspects of this is designing for accessibility.
Scott Llewellyn
6 September 2021
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